Jack Daniel’s has attained a decidedly cult-like status, there is a massive market for brand memorabilia and the Old Time No.7 Brand is a regular on the back bar of almost every bar in the world. The exact date of Jasper Newton ‘Jack’ Daniel’s birth is unknown for his birth records were destroyed in a courthouse fire. Varying sources suggest 1846 and the brand themselves maintain it was in September of 1850. There is similar doubt as to the founding of the distillery though it was certainly at some stage between 1860 and 1880, it was located in Lynchburg, Tennessee. Jack had Welsh and Scottish blood and was one of thirteen children. He employed the services of his nephew, the Steinbeckian sounding Lem Motlow. Lem was adept at mathematics and ran the company bookkeeping.